Some, like Club Car Visage and Textron Fleet Management (affiliated with E-Z-GO), offer GPS systems that allow clubs to better manage and track their fleet of golf carts but tracking golf carts is only one piece of the puzzle when it comes to optimizing pace of play on the golf course.Įrin Hills, located about 29 miles northwest of Milwaukee, was the first golf course to buy into the benefits of Tagmarshal's system. “The goal is for the system to pay for itself immediately and generate savings and considerable revenue over time,” said Sieber.Īccording to Sieber, there are no other companies on the market that provide all of the services that Tagmarshal specializes in.
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The implementation costs of the Tagmarshal system can range from $500 to $1,500 per month, depending on the specific tier of software that a club selects, as well as how many optimization bells and whistles are chosen. “Our goal is to bring data and systems into this space and help people work smarter and improve the way they operate.” As Sieber acknowledges, when he and his team introduce the Tagmarshal system to prospective clients, their sales pitch highlights the system’s ability to not only enhance a golfer’s experience on the course, but to improve a club’s bottom line. “If pace and flow of play improves, capacity can be added,” said Bodo Sieber, Tagmarshal’s CEO and one of the company’s co-founders.
At present, Tagmarshal is projected to service as many as 386 clients by the beginning of spring. Today it’s an integral part of the operation at more than 300 courses (located in nine countries and on four continents), including resort destinations such as Pebble Beach Golf Links and Bandon Dunes Resort, as well as private clubs such as East Lake Golf Club, Oakmont Country Club, and Winged Foot Country Club. Since its inception, the Tagmarshal system has tracked more than 15 million rounds of golf and collected more than 1 billion data points. The data collected is transmitted to cloud-based servers, where processing algorithms convert it into digestible analytics that are delivered to course managers through Tagmarshal’s proprietary software. They created a system that utilizes GPS trackers that are carried by caddies, placed in golf carts, or attached to players’ bags or push carts if they’re walking without a caddie. More than a half decade earlier, a trio of South African entrepreneurs recognized the importance of golf’s pace of play and thus founded Tagmarshal with the intent of developing a technology that allowed course operators to better track and manage all of the golfers out on their course and the flow of their rounds. In other words, the pace at which those golfers played a course outweighed all other aspects of the layout, the club and the amenities that those golfers enjoyed before, after, or even during their rounds.
The results, which were presented at the USGA’s 5th Golf Innovation Symposium in Tokyo in 2019, revealed that as many as 1,000 touchpoints exist that can influence a golfer’s experience at a club or resort.ĭiscovered was that above all other factors, positive ranger etiquette - and by extension, the openness of tee boxes and greens at each hole during a round - was the most influential element in determining a golfer’s level of on-course enjoyment. Golf Association commissioned professors Kris Schoonover and Eric Grey from the University of Wisconsin Stout to diligently research and conduct a survey on the topic. In an attempt to better understand the key factors that define a positive golfing experience for players, the U.S.
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